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Copyright Force finally here to fight online piracy

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NEW DELHI: The Copyright Force is finally here to fight online content piracy, which has been bleeding the Indian content companies, from film, music and TV world, billions of rupees in revenues as pirates have been making hay.

It seems in co-ordinated movements by the Indian government and the industry, plans have been initiated to seriously fight the online piracy menace. While the Department of Industrial Policy and Promotion (DIPP), under Commerce Ministry, earlier this week discussed the copyright and piracy issues with stakeholders, industry body FICCI sent out notes to stakeholders to be part of  Copyright Force, a unique cross-industry coalition.

Globally online piracy of content costs trillions of dollars that have prompted several industry organisations to focus specifically on arresting online piracy. According to Dubai-based GO-Gulf, there are $12.5 billion in economic losses each year due to piracy in the music industry alone; 71,060 jobs are lost in the United States every year due to piracy and $2.7 billion in workers’ earnings are lost each year due to online piracy. Interestingly, according to the research, India is ranked 5th (60 per cent) in the Top 10 countries with online piracy, while China tops the list with 91 per cent piracy.

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The DIPP meeting of stakeholders, including producers from film and TV industry, was held to discuss issues related to copyright infringement and ways to tackle online piracy. The meeting, chaired DIPP joint secretary Rajiv Aggarwal, not only appreciated efforts being initiated by the Telangana Intellectual Property Crime Unit or TIPCU to curb piracy of copyright protected material, but expressed the need to adopt this model by other states also to check the menace within their respective jurisdiction.

Incidentally, TIPCU is a motivated version of Police Intellectual Property Crime Unit (PIPCU), funded by the Intellectual Property Office of the UK and run by the City of London Police with a special focus on offences committed online.

The industry initiative, helmed by FICCI, is on the lines of discussions at DIPP — to facilitate exchange of global best practices, support platforms that encourage B2G and G2B dialogue and encourage initiatives to promote and protect copyright and possibly take action against offenders, along with law enforcement agencies.
While highlighting the need for a robust copyright eco-system and acknowledging the National IPR Policy was as a step in the right direction, FICCI outlined the objectives of the Copyright Force:

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# Highlight vital role that copyright plays in fostering creativity and culture, stimulating investmentsand economic growth, while serving to enhance the competitiveness of industry and business
# Encourage innovation and improved consumer experience through legitimate content delivery platforms
#Address the challenge of piracy that undermines the growth potential of this sector.

The  Copyright Force, which  will bring together leaders in the fields of film, television, music, media, Internet, technology and OTT content delivery platforms, likely to have its first formal meeting sometime in January 2017. Some of the biggest broadcasting companies in India have been part of initial discussion on the formation of Copyright Force.

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Online pirates beware, Copyright Force on way

Internet included in broadcasting for purpose of Copyright

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LTM to upgrade India’s tax analytics platform with Nvidia AI

BlueVerse platform to drive real-time insights and digital governance

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MUMBAI: LTM, formerly LTIMindtree and awaiting shareholder approval for its name change, has teamed up with Nvidia to modernise India’s national tax analytics platform, backing the government’s seven-year Insight 2.0 mandate.

The collaboration will support the Central Board of Direct Taxes in overhauling tax administration through scalable artificial intelligence and advanced analytics. Under the programme, LTM will deploy a secure cloud environment powered by Nvidia’s AI infrastructure to enable real-time insights and simplified data workloads.

At the heart of the initiative is LTM’s proprietary BlueVerse platform, which will act as the intelligence layer across the tax system. The platform is designed to integrate AI across operations, powering features such as a smart citizen portal, automated campaign management, enhanced case workflows and AI-driven helpdesk support.

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The overhaul aims to strengthen governance, curb revenue leakages, improve compliance and deliver a smoother experience for taxpayers: a long-standing pain point in India’s tax administration.

“This collaboration brings together Nvidia’s AI capabilities and our BlueVerse platform to build a transparent, resilient and citizen-friendly tax system at scale,” said LTM chief delivery officer Gururaj Deshpande.

Nvidia vice-president of data centre GPU business Yogesh Agrawal, said accelerated computing and full-stack AI are unlocking new efficiencies for public-sector modernisation. “The integration enables secure, high-performance and scalable digital governance for a programme of national importance,” he said.

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For LTM, the project reinforces its push to position itself as a partner in large-scale digital governance, as governments increasingly turn to AI-led platforms to modernise public services.

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