iWorld
Companies deploy security for cable network to help set new digitalisation standard
MUMBAI: Verimatrix, the specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, today announced that Sunny Digital Home Entertainment, Pvt, Ltd, a joint venture company of Teleecare Networks India Private Limited and a leading cable MSO for the southern region of India, has selected the Verimatrix Video Content Authority System (VCAS) for DVB solution to provide revenue security for its digital cable service expansion in the Telangana state. Sunny Digital chose the proven cardless security solution to enable its analog-to-digital transition and create a foundation for future hybrid network and multi-screen services.
Sunny Digital is a digital cable MSO based in Hyderabad, India providing more than 650 international, national and regional satellite channels. The company’s cable-based solution enables it to reach all parts of Telangana State and provides a wealth of content, commerce and e-services. VCAS for DVB provides Sunny Digital with a cost-effective revenue security solution that offers robust, chip-level security without having to manage the logistics of smartcards.
“Our approach to the transition from analog to digital is revolutionizing the services we can provide to our customers in Telangana,” said Mr. Y.S. Krishna, Director, Sunny Digital Home Entertainment Pvt Ltd. “We chose Verimatrix as our revenue security partner because of their expertise and tremendous success the company has had in deployments globally, and in India. We are confident Verimatrix is the best partner to provide robust revenue security solutions that will help ensure our competitive stance and future growth.”
Sunny Digital is delivering “triple play” technology that provides a multi-screen, multi-service and app-based access to a world of content and services. The cardless VCAS for DVB solution offers a more secure approach than smartcards as it incorporates embedded security features in the set-top box at the chipset level ensuring that the descrambling keys or control words cannot be intercepted in the clear and shared over the Internet. This system also offers renewability of security subsystems with flexible options that enable operators to stay a step ahead of potential pirates. VCAS for DVB has been integrated with set-top boxes from MICO Panodic and LGCNS for the Telangana deployment.
“We are thrilled to be part of the Sunny Digital technology ecosystem that is bringing advanced digital TV to Southern India,” said Steve Oetegenn, president, Verimatrix. “Over the last several years, Verimatrix has been a part of many digitalisation efforts in India, laying a solid foundation for the variety of services that will transform the way entertainment is consumed in the country.”
Verimatrix will illustrate how security solutions are at the core of all key monetization strategies for the pay-TV and Internet video service at IBC 2016 (booth #5.A59). For additional information or to book an appointment with the team please visit www.verimatrix.com/ibc2016.
iWorld
Sony LIV acquires worldwide digital rights for Marathi romance Toh Ti Ani Fuji
Film shot in Japan and India to stream exclusively on the platform from 10 April 2026.
MUMBAI: Love knows no language, but this Marathi romance is about to speak to audiences far beyond its roots and it’s doing so with a scenic detour through Japan. Sony Pictures Networks India has acquired the worldwide digital rights for the Marathi-language romance feature Toh Ti Ani Fuji (also known as Main, Woh Aur Fuji), with an exclusive direct-to-digital release on Sony Liv scheduled for 10 April 2026. Sony Pictures Networks India will retain exclusive worldwide theatrical and linear rights.
Filmed extensively in Japan and India, the film marks an unprecedented Marathi-language romance set on an international canvas. It explores how relationships evolve under the pressures of distance, time, and shifting emotional realities, using Japan not merely as a backdrop but as an emotional landscape that mirrors the characters’ inner journeys.
Written by Irawati Karnik and directed by Mohit Takalkar, the story follows a deeply passionate relationship that gradually turns toxic due to contrasting personalities, shifting priorities, and unfair emotional expectations. Seven years after their separation, the former couple unexpectedly reunite in Japan, reopening old wounds and unspoken desires while questioning whether love altered by time can ever find its way back.
Producer Shiladitya Bora said the partnership with Sony Pictures Networks India reflects the growing belief that “regional is the new mainstream.” He added that the film’s multi-language digital release on Sony LIV will help it connect with newer audiences across India and the world.
Director Mohit Takalkar described the film as an exploration of how love changes in today’s urban world, shaped by ambition, geography, and the pressure to evolve. “It began as a very personal exploration of relationships, and to see it reaching a wider audience feels deeply satisfying,” he noted.
Actors Lalit Prabhakar and Mrinmayee Godbole highlighted the film’s intimate yet universal take on love, separation, and rediscovery. Godbole particularly praised how filming in Japan added a global dimension while keeping the story deeply personal.
From a toxic romance that travels from India to Japan and back, Toh Ti Ani Fuji promises an emotionally layered story that feels both specific and universal. For Sony LIV viewers, this first-of-its-kind Marathi film offers a chance to experience love, loss, and second chances with a refreshing international flavour.
The film streams exclusively on Sony LIV from 10 April 2026.
