iWorld
Coinome launches as a crypto currency exchange in India
MUMBAI: With the vision of mainstreaming crypto-currencies, the ‘Coinome’ platform has been launched in India. Headquartered in Mumbai, Coinome is from Hatio Innovations Pvt. Ltd, a wholly owned subsidiary of BillDesk.
Coinome operates a crypto-currency exchange and is the first crypto platform in India to allow users to be on-boarded simply and quickly via Instant e-KYC. The platform provides a seamless on-boarding experience and the e-KYC process means that users can start transacting in crypto-currencies almost immediately on registering. The exchange platform supports instant deposits using payment gateway and instant withdrawals, thereby allowing transactions even on weekends or business holidays. As an open order book Crypto-currency exchange, Coinome facilitates transparency and best price discovery amongst the buyers and sellers.
BillDesk is payment solutions platform handling over USD 50 billion consumer digital payments annually. BillDesk has been the leader in driving electronic payments and digital commerce in India over the last 17 years. Its expertise in secure online payments, along with its market leadership position will support Coinome in promoting crypto-currencies as viable avenues for investments, transactions and building digital assets.
Speaking about the same, Coinome CEO Vivek Steve Francis said, “At Coinome, we are excited to bring crypto-currencies to the masses. India, with a limited number of exchanges supporting multiple crypto-currencies, offers immense opportunities. We would fundamentally like to provide Indian users with a secure and convenient means for buying or selling Bitcoins, and other crypto-currencies. In the next one year, our target is to support up to 20 popular crypto-currencies and promoting the same within Indian masses as commercially viable alternatives for building their digital assets.”
Commenting on this initiative, BillDesk co-founder & director Srinivasu MN said, “Advancements in Blockchain as well as crypto-currency space are happening at a rapid pace. We are making the long-term bet that digital currencies are going to be powering transactions in the future and change the way consumers and organisations interact and transact with one another.”
iWorld
Streaming boom crosses 200 million as India shifts to sustainable growth
From content bets to CTV rise, industry leaders map streaming’s next phase
MUMBAI: India’s streaming story has entered a new chapter, and this time it is less about land grab and more about staying power. At a panel on the evolving streaming economy, industry leaders agreed that with subscriptions crossing 200 million and revenues surging, the focus has decisively shifted to sustainable growth, smarter content bets and sharper partnerships.
Moderator EY partner Raghav Anand, set the tone by pointing to the sharp jump in paid subscriptions, driven by a mix of sports, bundling and improved distribution. The result is a fast-maturing ecosystem where subscription revenues are beginning to complement, and in some cases rival, advertising-led growth.
For Amazon Prime Video Svod business India director & head Shilangi Mukherji, the past decade has been about balancing choice with clarity. “It’s not an either-or market anymore,” she noted. “There is space for everything, from television to ad-supported streaming to subscriptions. The real win is when they all grow together.”
At the heart of this growth lies a simple trio: selection, value and convenience. Content remains king, but not in isolation. Platforms are now curating vast libraries that blend originals, rentals, and third-party services, all under one roof. The aim is to create an ecosystem where viewers do not need to hop between apps to find what they want.
Content itself is also evolving. Mukherji highlighted that nearly half of Prime Video’s viewership comes from outside a show’s home region, underlining the collapse of traditional language silos. Stories are no longer “regional” but increasingly pan-Indian, with talent and narratives travelling seamlessly across states.
Franchise-building has become another cornerstone, with a majority of shows designed for multiple seasons. The goal is not just to attract viewers but to keep them coming back, turning series into long-term cultural touchpoints rather than one-off hits.
On the production side, Hungama Digital Media managing director & CEO Neeraj Roy, described an industry that is both resilient and recalibrating. While the pandemic accelerated content consumption and discovery, it also reset market dynamics. Pre-sales have softened, satellite revenues have tightened, and the easy money phase of digital deals has cooled.
“The honeymoon is over,” Roy said candidly. “Now, content has to prove itself. If it works at the box office or with audiences, everything else follows.”
This shift, he argued, is pushing creators towards greater discipline. Fewer projects are being made, but with sharper focus on quality and audience appeal. At the same time, global exposure to diverse content, from Korean dramas to Malayalam cinema, has raised the bar for storytelling across the board.
Another quiet transformation is unfolding in how content is consumed. While mobile remains the primary gateway, especially for payments and discovery, connected TVs are fast becoming the preferred screen for long-form viewing. Mukherji described this not as a battle of devices but as a “force multiplier”, with platforms tailoring plans for mobile-only users, living room viewers and multi-device households alike.
The monetisation playbook is also widening. Beyond subscriptions and ads, platforms are experimenting with rentals, bundled offerings and commerce integrations, building layered revenue streams that cater to different stages of the consumer journey.
Looking ahead, both panellists pointed to global ambition as the next frontier. Mukherji emphasised taking Indian stories to the world through deeper localisation, calling content India’s soft power. Roy, meanwhile, stressed the need for investment in infrastructure, skills and, crucially, transparent data systems to guide creators with better insights.
If the first phase of India’s streaming boom was about scale, the next will be about substance. And as the industry settles into this new rhythm, one thing is clear: the real streaming wars may be over, but the race to win viewers’ time has only just begun.
