e-commerce
Celebrate Valentine’s Day with Foodpanda’s ‘Food for Soul’ initiative
MUMBAI: Foodpanda.in, India’s largest online food ordering platform has initiated the ‘Food for Soul’ campaign with a Grassroot nonprofit, Uday Foundation to show some love and concern for the underprivileged section of society. Timed to coincide with Valentine’s Day, the campaign invites you to celebrate the spirit of the occasion by spreading the joy of good food to those who go hungry no matter what day it is. Simply log on to the website and make a donation between Rs.50 and Rs.1000 that amounts to a food item listed like foodgrains, pulses, vegetable oil, biscuits and so on.
Foodpanda.in will forward the proceedings to the charitable institution thus reaching out to many a hungry child who deserves to live a healthy and happy life.
Till date, Foodpanda has helped satiate food cravings by helping customers to order food online. Their new campaign now induces patrons to generously feed the lesser privileged by contributing a margin of what they spend on candle light dinners, flowers and gifts on Valentine’s Day. With the noble gesture of the ‘Food for Soul’ campaign, Foodpanda lends support to Uday Foundation’s ongoing project ‘Santushti’ through which it has been providing nourishment and food to the impoverished. Uday Foundation is one of the most trusted grass root NGOs of India which works towards improving the lives of children and aims to ensure health with dignity to every underprivileged child and adult in the country.
Rohit Chadda, MD and Founder – Foodpanda.in said, “’Food for Soul’ is our take on an entirely different way of celebrating Valentine’s Day. There are millions of underprivileged children in India who struggle for every meal, every day. Through this initiative, we aim at touching some of these lives by providing them with food & healthcare. We are glad to tie up with Uday Foundation which has been doing great work in rehabilitating the destitute and supporting their well-being.”
Dr. Hitendra Mahajan, Founding Member of Uday Foundation commented on the association with the campaign, “Gandhiji had once said, ‘To a man with an empty stomach, food is God.’ Driven by these words, Uday Foundation has been tirelessly working towards feeding those who find it hard to get even one square meal a day. Bringing out this campaign in time for Valentine’s Day increases the poignancy of the cause we are committed to. The ‘Food for Soul’ campaign in association with Foodpanda.in will help us reach a wider public.”
Under the ‘Santushti’ project, Uday Foundation runs a free food van to serve wholesome food to families of the underprivileged patients in ICUs of government hospitals. The van also feeds children who come from distant places to Delhi hospitals for long treatments. Foodpanda’s ‘Food for Soul’ campaign will provide support to this project.
The campaign will start from 14th February 2014 till 28th February 2014.To know more about the campaign, please click on the following
link:http://www.youtube.com/watch?v=FEebMbVC9OA&feature=youtu.be
About Foodpanda.in:Foodpanda.in is the largest online food ordering platform in India with the widest gastronomic range to choose from. It enables ordering food in a quick, convenient and easy manner through the internet. Foodpanda.in currently enjoys the largest geographical presence in India with coverage of 3000 restaurants across 14 cities (Delhi, Gurgaon, Noida, Faridabad, Ghaziabad, Mumbai, Hyderabad, Pune, Bangalore, Kolkata, Ahmedabad and Chandigarh).
It aspires to become the epitome of food ordering in India by making the business of online food delivery delightfully simple and hassle free. It renders ordering food online fast, fuss free and definitely fun by providing a restaurant index that facilitates searching for cuisine type, restaurants or even price range. With online menus from a staggering selection of delivery restaurants including address and delivery hours, Foodpanda.in is helping people discover great food every day!
For more information please visit www.foodpanda.in and http://www.foodpanda.in/contents/press.htm
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
