iWorld
BTVI brings power packed line up to decode Budget 2018
MUMBAI: As the Central Government gears up to present the last full budget before elections in 2019, India’s premiere English business news channel, BTVI has launched a power packed line up of shows in the run up to Union Budget 2018. Given the significance of this budget, the channel has aptly introduced the theme ‘For New India’ for its entire budget programming. The consumer- centric programming and quick analysis focuses on ‘Build Your Portfolio’ which will help viewers to ‘Save. Invest. Prosper’ in the long run.
BTVI will bring special programming, covering news, trends, analysis, and insights by best minds from India Inc., markets and economy to its viewers with #OpinionsThatCount. The experts will analyse the expectations of common man and Impact of Union Budget on markets and economy. Budget programming will focus on various aspects of possible budgetary announcements. Recently BTVI hosted an exclusive on-ground session ‘Invest in India – Bharatmala Special’, focussed on the infrastructural growth of the country and its transformational impact on our economy.
“With a keen eye on the Indian economy, growth agenda, India Inc.’s performance and expectations from the Budget, BTVI has always focussed on providing differentiated content and real-time updates to our viewers. With our association with Republic TV especially for the Union Budget, I am very confident about delivering an all-round perspective on the budget.” said, Megha Tata, COO, Business Television India (BTVI)
“With all eyes on the much-anticipated Budget 2018 we have lined up a comprehensive mix of special programming that will provide audience a holistic view of the budget through analysis and its impact across sectors. We have always provided our viewers with sharply focussed content and our shows are designed to cater to key stakeholders in the economy ranging from an industrialist to a common man. BTVI is poised to present yet another significant budget season with a prominent line up of economists, market experts, CEOs and foreign investors.” said, Siddharth Zarabi, Executive Editor, Business Television India (BTVI)
BTVI, Head – Marketing and Research, Anuj Katiyar said, “In addition to the on-air line-up, BTVI has designed a 360 degree campaign across different platforms i.e radio, print, trade, outdoor and digital. With programming focussed on the consumer benefit, the marketing plan has been devised keeping the consumer touch points in mind. The campaign brings forth the consumer needs and drives them to the channel where the needs are addressed through our editorial initiatives.”
iWorld
Taylor Swift sued by Maren Wade over Showgirl trademark clash
Las Vegas performer claims hit album branding overshadows her long-held identity
MUMBAI: A high-profile trademark dispute is brewing in the entertainment world as Las Vegas performer Maren Wade has filed a lawsuit against global pop star Taylor Swift over the title of her latest album.
Filed on March 30 in the U.S. District Court for the Central District of California, the suit accuses Swift and UMG Recordings of trademark infringement, false designation and unfair competition. At the centre of the dispute is Swift’s chart-topping album The Life of a Showgirl, released in October 2025.
Wade argues that the album’s title and branding are confusingly similar to her long-established trademark Confessions of a Showgirl, which she has built since 2014. What began as a column in Las Vegas Weekly has since expanded into a touring stage show, podcast and book, with a federal trademark secured in 2015.
The complaint leans heavily on the concept of reverse confusion. Wade claims Swift’s global popularity has effectively drowned out her brand, leaving audiences to assume she is imitating the singer rather than the other way around. The lawsuit cites instances of fans using Wade’s trademarked phrase in connection with Swift’s album and search results increasingly pointing to Swift-related content.
A key element of the case involves the U.S. Patent and Trademark Office, which had already raised concerns. According to the filing, the office issued a partial refusal of Swift’s trademark application in late 2025, citing a likelihood of confusion due to shared phrasing and overlapping entertainment categories.
“They did not do so quietly,” the complaint notes, referring to the album’s rollout, which quickly extended into merchandise, labels and retail branding aimed at a similar audience.
Wade is seeking a permanent injunction to stop further use of the title, along with a share of profits, damages and legal costs. The stakes are high given the album’s commercial success, with over four million units sold in its first week in the United States alone.
Taylor Swift, known for her expansive intellectual property portfolio, operates through entities such as TAS Rights Management and Bravado, which manage her trademarks and global merchandising operations.
The outcome could hinge on whether the court sees the similarity as coincidence or confusion. For now, the case sets the stage for a legal showdown that may determine who truly owns the spotlight in the “showgirl” story.
