e-commerce
Bajaao completes 50 shows over 3 months with Phoenix Mall
MUMBAI: BAJAAO Consulting and Events Pvt Ltd. (BCEPL) a division of BAJAAO Music Pvt Ltd (BMPL), India’s first and leading online retailer of music instruments, announced a major milestone of completing 50 shows hosted by the company in a short span of 3 months.
Under this strategic tie-up with High Street Phoenix Mills in Lower Parel& Phoenix Market city in Kurla, BAJAAO has fulfilled its commitment in providing good entertainment to its audiences. The various bands showcased enigmatic tunes to treat audiences to energetic live performances. The event witnessed an influx of people of all ages flocking to both venues.
Thursday Jam ups at High Street Phoenix is an established property which has been taking place for four years, while Smashing Saturdays at Phoenix Market City started in November. The performances have evoked a positive response from the patrons of both malls.
In addition to the tie-up, BAJAAO will bring two upcoming rock bands every week who will continue to showcase their musical talents to a crowd of spirited and enthusiastic mall-goers.
With an objective of providing a platform for upcoming bands to prove their mettle in Mumbai, BAJAAO has undertaken this initiative with Phoenix which has witnessed some cutting edge acts over the past 3 months. High Street Phoenix has been seeing performances every Thursday by BAJAAO while Phoenix Market City have been seeing them every Saturday. Many artists have performed under this partnership at the Phoenix Mall including names like BLAKC, Spud in the box, Koniac Net, The Lightyears Explode, Ravi Iyer and Workshop) who play a set for approximately an hour each and these gigs start early evening from 6.30 pm and go on till 10 pm.
Looking to build on the success over the last three months, BAJAAO has lined up some key bands in the near future that will provide the best entertainment to their guests. Some of the artists we can expect to see over the next few weeks include NandooBhende, unohu, laxmi bomb etc). The Live Band Music element just adds to a memorable feeling to complete the perfect shopping experience.
Speaking on the association, Ashutosh Pande, Founder-CEO, BAJAAO commented: “When it comes to putting together a show we look for the most dynamic performers & talented artists to grace the stage. We also look at getting bands which are new & upcoming as this will definitely help build their fan base. A venue like Phoenix is ideal in the formative years of musicians. A lot of learnings are derived by musicians since this is a very unique experience much different from the regular venues. It a great place to connect with your audience & spread awareness about your brand of music.”
BCEPL, Bajaao’s events division have handled a number of other events like JD Rock Awards, International Jazz Festival, Ragasthan, Red Bull Tour Bus & brands like Superdry, Diesel, Converse etc. BCEPL has handled the entire event at Phoenix Mall right from artist management to sound production. BAJAAO has a specialized ear to the ground and is continuously on the lookout for new talent & opportunities to set the stage for music in India.
SO MAKE SURE YOU DO NOT MISS THE FINE PERFORMANCES BAJAAO BRINGS YOU EVERY THURSDAY @ PHOENIX MILLS, LOWER PAREL& SATURDAY @ PHOENIX MARKET CITY, KURLA GET READY TO LISTEN TO THE BEST POP/ROCK BANDS & ROLL AT THE CITY’S BEST MALL
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
