iWorld
Arré launches marathi originals in collaboration with Reverb Productions
MUMBAI: After the launch of its studio business, Arré is now making its foray into the Marathi regional market with a strong slate of originals, in collaboration with Reverb productions.
The last few years have been a renaissance for Marathi films, television and music where creators have experimented with differentiated content and have seen exponential growth in the Marathi audience base. With consumption moving to digital platforms, there is a large viewership and monetisation opportunity to offer Marathi digital viewers premium original content.
Reverb productions (Reverb) has been creating high quality Marathi entertainment content across web series, short films, music videos etc. including content for their rapidly growing YouTube channel Reverb Katta. Reverb brings with it a strong understanding of the Marathi idiom and viewer along with an established studio plus music production set up.
With this collaboration, Reverb’s regional content expertise and Arré’s unique creative sensibility, wide distribution, and monetisation capabilities come together to lead the next wave of Marathi content.
The first series from this collaboration is Season 2 of Moving Out, Reverb’s successful hit series. Season 2 is set to launch on the Arré platforms and Reverb Katta’s Youtube channel on 12th February.
This will be followed by a slate of 4 original shows that will be exclusively produced by Reverb for Arré Marathi including Season 3 of Moving Out. Besides, Arré is actively looking at taking its successful franchises – Official Chukyagiri/CEOgiri, A.I.SHA My Virtual Girlfriend, The Real High among others, into this market.
Commenting on the association, Ajay Chacko, Co-Founder and CEO, Arré said “Marathi cinema and theatre have been at the vanguard of creativity and the talent in this market is exceptional. Besides, the Marathi regional audience is emerging as a large viewer base for original content on digital and I believe this is the right time for Arré Marathi to bring in cutting edge original stories that resonate with a new generation of Marathi speaking audiences. In Reverb Productions we see a great fit to create premium original content at scale and I’m excited about partnering with Abhijit, Shilpa and their talented team at Reverb.”
Abhijit Kolhatkar, Founder and CEO, Reverb Productions said “The Marathi speaking audience is very discerning but also willing to experiment with bold new subjects and genres. Reverb has always focused on creating and presenting culturally rich content in a very crisp and relatable manner. We ensure that the content appeals equally to the smartphone generation as well as traditional viewers and their sensibilities. With our collaboration with Arré we are looking forward to greatly expanding the viewer base. While speaking to Sai, Ajay and the rest of the Arré team we realised that our vision was so aligned that Arré seemed like our own alter ego, time warped a few years ahead.”
Jaideep Singh, Director, Arré said “Exponential consumption of regional content has opened up a large consumer market for national and regional advertisers. Our content proposition for Arré Marathi is going to further enhance our offering of original content to our brand partners.”
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
