iWorld
Amazon Prime to show Asahi’s anime content
MUMBAI – November 24, 2016 – Amazon today announced its alliance with Japan-based TV Asahi Corporation which will make Amazon Prime Video India the exclusive subscription streaming home for some of TV Asahi’s all-time favorite kids toons – Doraemon, Shin chan, and Ninja Hattori. Available together in the territory for the first time ever on a video streaming platform, Doraemon, Shin Chan, and Ninja Hattori will be exclusive to Amazon Prime members in India with new episodes refreshed regularly.
“Amazon Prime Video in India aims to be home to a diverse mix of beloved kids’ content and be the preferred entertainment choice for kids in India.” said Nitesh Kripalani, Director and Country Head, Amazon Prime Video India. “The popularity of Japanese anime has grown immensely and TV Asahi Corporation is one of Japan’s leading private broadcasters who we already have a content licensing agreement with in Japan. We are thrilled to extend this relationship to India as well to bring this fantastic content to our kids.”
“We are excited about some of our best contents are going to be available on Amazon Prime Video. We hope the digital experience would take our contents to the next level of the popularity in India” said Takahiro Kishimoto, Head of Animation at International Business Department, TV Asahi Corporation.
Doraemon is a popular Japanese manga series, created by Fujiko F. Fujio. The series has also been adapted into a successful anime series and media franchise. The story revolves around a robotic time-traveling cat named Doraemon, who travels back in time from the 22nd century to aid a pre-teen boy named Nobita Nobi.
Shin chan, is a Japanese manga series created by Yoshito Usui. It follows the adventures of the five-year-old Shinnosuke “Shin” Nohara and his parents, baby sister, dog, neighbours, and friends and is set in Kasukabe, Saitama Prefecture. An anime adaptation of the series began airing on TV Asahi in 1992 and remains on air till this day.
Ninja Hattori is a manga series created by Fujiko Fujio A, later adapted into a television drama, an anime series, a video game and a live-action movie. The comedy actions animated series was aired on TV Asahi in the 80’s and all new episodes of the series has been produced since 2012 and is currently on air in several Asian countries.
Chimpui is a Japanese television series created by Fujiko F. Fujio in 1985. It tells the story of a young girl named Eri and two cute aliens that come to Earth to find her to be the most precious girl to marry with their beloved prince of the planet Mal.
iWorld
Mumbai pani puri stall goes viral with water gun filling stunt
Instamart’s Holi activation swaps matka for blasters, video sparks laughs and soggy puri debates online.
MUMBAI: Pani puri just got a high-pressure upgrade because in Mumbai, even street food is practising its aim for Holi. A pani puri vendor in the city has become an overnight social media star after he was filmed firing paani into crisp puris using colourful water guns, part of a playful festive activation by quick-commerce platform Instamart ahead of Holi. The clip, shared widely on Instagram and Linkedin, shows the vendor ditching the traditional steel matka for toy blasters, blasting flavoured water straight into the golgappas with impressive accuracy while a crowd of office-goers, students, and passers-by gathers, phones out, recording the spectacle.
The stunt was designed to spotlight Instamart’s Holi collection of water guns, now shifting from childhood toys to serious adult purchases. Premium models like the German-engineered SPYRA (known for power and range), alongside NERF and Toyshine blasters, are already seeing demand as buyers gear up for the festival with high-performance gear bought with grown-up money.
Netizens had a field day with the video. One user quipped, “There are two kinds of Holi people: The ‘I’ll sit inside’ ones. And the ‘give me the biggest water gun’ ones. Instamart clearly built this for the second category.” Another likened it to “a deleted Holi scene from Yeh Jawaani Hai Deewani,” capturing the mix of amusement and mock horror over potentially soggy puris.
With Holi still weeks away, the viral moment signals that festive shopping and the playful chaos it brings has already begun in Mumbai. In a city where street food is sacred, watching pani puri get the water-gun treatment might just be the splashiest sign yet that the festival of colours is loading up for a big, wet comeback.
