iWorld
Amazon prime music inks a deal with zee music company
MUMBAI: Amazon today announced a content deal with Zee Music Company that will add over 450 film soundtracks in Hindi & regional languages alongside 250 Independent artist content thus adding to the wide catalogue of millions of Indian and International songs on Amazon Prime Music. Soon to be launched as a Prime benefit at no additional cost, the Amazon Prime Music will be home to several well-known, latest movie soundtracks like Padman, Half Girlfriend, Baar Baar Dekho, Udta Punjab, Sairat, Raees, Dangal and will also host upcoming releases like Student of the Year 2, Aiyaary, Drive, Gold, Dhadak, Pari, Parmanu, Manikarnika & more for Prime members to listen to, ad free.
Amazon Music, Director, Sahas Malhotra, India commented, “We are thrilled to partner with Zee Music to strengthen Amazon Prime Music’s catalog for our customers. At launch, Amazon Prime Music customers can enjoy listening to all the hits and forthcoming releases from Zee Music’s catalog ad-free, at no additional cost for our Prime members. Amazon Prime Music in addition to offering unlimited, on demand access to millions of Indian and international songs across varied genres and languages will also offer customers hundreds of especially hand-curated playlists and stations to enjoy their favorite music”.
“Music streaming has become a large & popular way of listening to music in India and we are excited about bringing a wide selection of songs from our label on Amazon Prime Music that will reach out to an already existing, and fast-growing base of Prime members in India. We believe the digital experience would take our music to the next level of the popularity in India”, Zee Music Company – Business Head – Anurag Bedi said.
Zee Music Company is one of India’s most exciting music labels and has established a strong foothold in the Indian Music Industry. Their Hindi catalog boasts of hits from Half Girlfriend, Baar Baar Dekho, Udta Punjab, Raees, Rustom, Dangal, Secret Superstar and many more. Zee Music Company has also been steadily increasing its footprint in building its regional repertoire. It currently has tracks across various regional languages including Marathi, Gujarati, Telugu, Tamil, Kannada, Punjabi, Bengali and many more.
Amazon Prime already offers unlimited free One-day and Two-day delivery over 11 million products online to over 100 cities, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience and instant access to latest movies and TV shows. Customers who are not already Prime members can learn more about the program at www.amazon.in/prime
iWorld
Rusk Media announces Battleground Season 2 on Amazon MX Player
Fitness reality show returns in April 2026 with bigger challenges and mentors.
MUMBAI: The arena is reopening and this time the competition promises even more sweat, strategy and spectacle. Rusk Media has confirmed the return of its fitness reality format Battleground for a second season, set to stream on Amazon MX Player from April 2026. The announcement follows the breakout success of the show’s debut season, which positioned itself as a high energy blend of sport, strategy and reality television. Season 1 brought together 16 contestants for a 28 day test of endurance and discipline, as aspiring athletes and fitness enthusiasts competed in physically demanding challenges and team based battles.
Divided into four teams, the participants trained under a panel of mentors drawn from the fitness and lifestyle space, with former Indian cricketer Shikhar Dhawan serving as the show’s Super Mentor.
The format quickly found an audience among digital viewers and was listed among the most binged titles on Amazon MX Player. The show also picked up industry recognition, winning the “Most Popular Non Fiction Show” honour at the IWMBuzz Digital Awards 2025.
The first season also drew a slate of brand partnerships, including Honda Bigwing, Charged, American Pistachio Growers, Bigmuscles Nutrition, Ritebite Max Protein, Plix and Sparsh CCTV, highlighting the show’s appeal to brands targeting India’s rapidly growing youth and fitness audience.
For Season 2, the producers say the format will evolve with tougher physical challenges, a sharper competitive structure and deeper mentor involvement while continuing to focus on discovering the next generation of Indian fitness personalities.
Rusk Media, chief executive officer and co founder Mayank Yadav said the first season proved the appetite for competitive fitness storytelling. “Battleground was always envisioned as more than a show. Season 1 demonstrated that there is a massive audience for aspirational fitness competition at scale. With Season 2 we are going even bigger in ambition, intensity and opportunities for contestants and partners,” he said.
Rusk Ads lead Rahul Arora added that the series has also evolved into a strong platform for brand integration and advertiser engagement. “Season 1 showed that Battleground is not just compelling content but a powerful brand ecosystem. As we move into Season 2, we are looking to deepen brand collaborations and build more integrated partnerships,” he said.
With a larger format, an expanding fan base and a new season set to arrive in April 2026, Battleground is positioning itself as one of India’s emerging fitness reality franchises in the digital entertainment space.
