e-commerce
Amazon.in launches India’s largest Kannada Books, Movies and Music Store
BENGALURU: Lovers of Kannada literature, movies and music now have a new destination to shop! Amazon.in on the occasion of the Kannada Rajyotsava Diwas announced the launch of its Kannada Books, Movies and Music store with a wide selection of more than 7300 books, 4700 movies, and 2500 music albums available at great prices and convenience of shopping online; making it thus the largest selection in India.
“The Kannada Rajyotsava is the time when the entire state celebrates the legacy of its rich culture, festivals and architectural elegance. To commemorate this day, Amazon.in has launched the new Kannada books, movies and music store on its marketplace. This new store provides an easy & convenient access to literary works, music and popular movies in Kannada for our customers across India who need not feel deprived of enjoying them from anywhere in India,” said Samir Kumar, Director Category Management, Amazon India.
This veritable paradise of Kannada books, movies and music store offers a wide selection ranging from classics, literature, fiction, biographies, business and finance, self-help, cook books and children’s books – from leading publishers and bestselling books by extremely acclaimed authors like S L Bhyrappa, Ravi Belagere, Kuvempu, Girish Karnad, U R Ananthamurthy amongst others will be available for readers. Additionally, readers can get their hands on Kannada translations of English best sellers. The store also offers has a wide selection of books for customers who wish to hone their Kannada skills or learn other languages like English, Hindi etc. with instructions in Kannada
Kannada movie aficionados can add to their collection by choosing classic as well as modern Kannada movies that have enthralled them all these years – movies of Dr. Rajkumar, Vishnuvardhan, Puneet Rajkumar and other veterans, as also recent famous actors and blockbuster movies. The collection offers a vast selection of movies from various genres like action, adventure, romance and drama by popular directors like Yogaraj Bhatt, Dinesh babu, Puttana Kanagal and others.
In the Amazon.in Kannada store, Kannada classical and popular music lovers can now pick up their favourite albums by Harikrishna, Hamsalekha, Ilayaaraja and others. The collection spans across all genres- Kannada Folk music, classical, devotional, harikathe and also film albums.
The store has been curated in order to help modern Kannada speaking Indians who find it difficult to source books, movies and music for their family and themselves, especially if they do not reside in their state. Now shopping for their language products has become easier than ever before.
Consumers on www.amazon.in and Amazon’s mobile shopping application can shop anywhere with ease and confidence from over 18 million products across a broad range of departments including Books; eBooks & Tablets; Movies & TV shows; Kindle Devices, Computers & Accessories; Mobiles & Accessories; Consumer Electronics; Toys & Games; Baby Products; Health and Personal Care products; Watches; Fashion Jewelry; Home & Kitchen products; Beauty Products; Video Games; Music; Luggage & Bags; Handbags & Clutches; Sports, Fitness & Outdoor equipment; Shoes; Men’s, Women’s & Kid’s wear; Pet Supplies; Gift Cards; large Appliance store and now Gourmet & Specialty Food store and Kids Party Supplies store. Consumers across several cities in India are increasingly enjoying Amazon.in’s guaranteed next-day delivery on nearly 400,000 products fulfilled by Amazon.
All Consumers on www.amazon.in benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
