e-commerce
Amazon.in introduces mobile recharge with amazon Pay
MUMBAI: Amazon.in announced the launch of Mobile Prepaid Recharges allowing customers of all telecom networks to seamlessly recharge their prepaid mobile phones, anytime, anywhere using the Amazon app or website. As an introductory offer, Amazon.in is offering great benefits to customers using Amazon Pay Balance to recharge their mobile phones for a limited period. All customers will get a flat 50% cash back up to INR 100 till December 31, 2017.
Commenting on the announcement, Payments, Director – Shariq Plasticwala said “With its superior experience, Amazon Pay has become very popular among customers who use it not just to shop on Amazon.in but across several categories including food and travel. The launch of mobile recharges has opened up another avenue for customers to utilize their Amazon Pay balance. We look forward to adding newer categories and innovating on behalf of customers as we continue to simplify the payments experience in India.”
Amazon Pay is a trusted way to pay digitally and has helped customers reduce dependence on cash and transact effortlessly. With faster check outs and ease of use, Amazon Pay seeks to improve the shopping experience for customers across the country. It consists of curated payment experiences (Pay on Delivery, Fast Lane cards) across existing payment methods (Debit cards, Credit Cards, Net Banking) and owned issued payment instruments (Amazon Pay balance) that offer unmatched payment convenience. Amazon.in launched cash load at doorstep facility earlier this year. Customers can now use the cash loaded into Amazon Pay Balance, to recharge their mobile phones, in addition to shopping on Amazon.in.
e-commerce
Eternal teams up with OpenAI to supercharge AI across Zomato and Blinkit
Collaboration targets merchant tools, partner assistants and internal automation via Stitch platform.
MUMBAI: Eternal isn’t just ordering food, it’s ordering up a major AI upgrade. The company behind Zomato, Blinkit, District, Hyperpure, Feeding India and AI-native venture Nugget has joined forces with OpenAI to weave advanced AI deeper into its sprawling commerce ecosystem. The partnership taps OpenAI’s Enterprise API to deploy models across Eternal’s apps, partner platforms and internal systems. Key focus areas include AI-assisted workflows for merchants and delivery partners, contextual AI assistants embedded in partner portals, next-gen search and discovery experiments, and accelerated product iteration at Nugget.
Internally, Eternal is eyeing OpenAI’s latest coding models including GPT-5.3-Codex to power Stitch, its in-house automation and developer orchestration platform. Stitch already handles end-to-end automation across engineering and non-engineering teams, the integration aims to slash manual work, speed up shipping and streamline complex workflows.
The collaboration extends to a structured Partner Upskilling Program, rolling out advanced AI tools and assistants to Eternal’s restaurant and delivery partner network to boost operational efficiency, compliance and decision-making.
Eternal, Group CEO Albinder Dhindsa captured the excitement, “From high leverage areas like software development to real on-ground implications of influencing operations, we are learning about the evolving implementations of newer and developing tools in the AI landscape. We are happy that this collaboration with OpenAI will open up even more surface area for us to learn and innovate.”
OpenAI International managing director Oliver Jay added, “Eternal operates at a meaningful scale across consumer and partner platforms. We are excited to support their teams in applying AI advancements to real-world systems, from AI-native ventures to partner-facing initiatives.”
In a market where speed, scale and smarts define winners, this tie-up positions Eternal to turn everyday orders into smarter, faster experiences, one AI prompt at a time. Whether you’re swiping for dinner or delivering it, the future just got a little more intelligent.
