iWorld
ALTBalaji’s ‘The Test Case’ stands out amongst the rest with raving reviews from the critics and the viewers
ALTBalaji’s eagerly awaited show ‘The Test Case’ featuring Nimrat Kaur in the lead, streamed on the ALTBalaji app and website on 26th January, 2018 and in just three days of its launch the #ALTBalajiOriginal has been a hit online!
Nimrat Kaur who essays the role of Captain Shikha Sharma in the show has passed the test with raving reviews from critics and the audience alike. The internet has been abuzz with viewers and critics praising the show’s concept, storyline, direction and performance of every actor, part of the show.
The show has been garnering tremendous support from women as well as men from the different strata of life as it attempts to break gender stereotypes with its concept. ALTBalaji’s social media campaign #WomenInGreen has been an instant hit too with celebrities as well as the aam aadmi joining the campaign and urging others to do so.
While the critics and audience are bowled over by Nimrat Kaur’s bravura act in The Test Case, performances by the talented Atul Kulkarni, Annup Soni, Rahul Dev and Juhi Chawla are also being appreciated.
Being called #TheBestCase, it’s a show that’s ahead of its time and the one that should not be missed. The show attempts to highlight relevant issues around women in combat roles in Indian army as Captain Shikha Sharma (Nimrat Kaur) in the show is first such TEST CASE and her struggles and battles with traditionally male dominated but highly revered combat arm of Indian Army.
Talking about the success of the show ALTBalaji of Officer Marketing Chief, Manav Sethi said, “We are elated with the response to The Test Case. It’s a powerhouse show of ALTBalaji and the one that’s ahead of its time. The show is different from other shows available on various other OTT platforms and we are glad that the show is appreciated for being distinct and stands out amongst the rest.”
Directed by Vinay Waikul, featuring Nimrat Kaur, Atul Kulkarni, Rahul Dev, Manit Joura, Annup Soni, Sameer Kochhar, Akshay Oberoi and Juhi Chawla The Test Case is streaming now on the ALTBalaji app and the website.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
