iWorld
ALTBalaji’s new daily show ‘Dil Hi Toh Hai’ streaming now on the app and website
MUMBAI: ALTBalaji, India’s largest platform for original and exclusive digital content, is now streaming its first ever daily show ‘Dil Hi Toh Hai’. The OTT platform will stream a new episode every Tuesday to Saturday at 10:30PM. By leveraging the digital rights of this show, Balaji Telefilms and ALTBalaji have become game changers in the Indian media and entertainment industry.
Starring TV heartthrob Karan Kundra in the lead, ‘Dil Hi Toh Hai’ is a story about the Noon’s – a family with values, traditions, and legacy. The show revolves around Rithwik (Karan Kundra), the eldest son of the family, and how his life is all about work and family, leaving no room for love, especially since he doesn’t believe in it. But will a perfect son always be this perfect? Or will love trap him? Also starring Poonam Dhillon, Bijay Anand, Pooja Banerjee, Akshay Dogra, Sudeepa Singh, Gurpreet Bedi, YogitaBihani, Nyra Banerjee, and AsmitaSood in pivotal roles, the show has a look and feel that is undoubtedly magnificent.
Commenting on this development, ALTBalaji – Chief Marketing Officer, Mr. Manav Sethi said, “We are front-runners in creating original and exclusive digital content. Over the years, Balaji Telefilms has crafted unique stories for several television networks and recently, we retained the rights of the TV show ‘Dil Hi Toh Hai’. Streaming a daily show on a homegrown OTT platform is one of the many firsts for us. It’s also for the first time, that a content producer has earmarked the intellectual property of a TV show and this marks a major shift in the industry. With this, ALTBalaji aims to drive its expansion in the B2C segment for a promising digital future.”
ALTBalaji has already acquired a leadership position as India’s largest platform for original and exclusive digital shows with more than 15 million viewers from over 90 countries on both mobileand web platforms. The digital platform currently offers 20 original shows in Indian languages across various genres such as romance, mystery, drama, and comedy. The platform also offers entertaining original shows for kids, along with short, hilarious regional stand-up comedy videos in Marathi, Punjabi, Hindi, Gujarati, Tamil, and Telugu.
With a new episode streaming every Tuesday to Saturday at 10:30PM, ‘Dil Hi Toh’ is now streaming on the ALTBalaji app and the website.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
