iWorld
Alok Nath Joins Twitter
MUMBAI: Alok Nath, the popular film and television star, today joined Twitter. The actor, known for his fatherly roles in the film and television, became a pop culture icon as the Sanskari Babuji on Twitter a few months back, when one of his movies was being aired on television and users began tweeting about his character and his dialogues. In the last six months, there have been close to 2, 00,000 Tweets about him and his TV character.
Alok Nath has spent nearly three decades in the television and film industry and came into limelight in the mega serial “Buniyaad”. He has acted in many hit films like Maine Pyaar Kiya, Vivaah, Kabhi Khushi Kabhi Gham, Taal, Hum Saath Saath Hain, Hum Aapke Hain Kaun and many more. Not only that but he has also played role of Sanskari Babuji on various soaps such as Sapna Babul Ka…Bidaai, Yahan Mein Ghar Ghar Kheli.
Alok Nath on joining Twitter said, “I’m excited to join Twitter since people have popularised my character on it and I’m happy to now finally share the real Alok Nath with the world. It feels like there was a party thrown in my honour and I didn’t attend. So I’m attending now, fashionably later than never and I’m looking forward to engaging with my fans and friends in real-time.”
Pratiksha Rao, Entertainment partnerships manager, Twitter said, “We are very happy to welcome Alok Nath on Twitter. Twitter is the global town square where users can engage in live and public conversation about their interests from news to sports to films to comedy. Twitter users can now engage in conversation with Alok Nath and discover more about him outside of his TV shows’ persona.”
iWorld
MS Dhoni invests in Kuku, joins Kuku TV as brand ambassador
Cricket icon backs AI storytelling platform, fronts Kuku TV campaign
MUMBAI: MS Dhoni has invested in Kuku and joined its short-form drama app Kuku TV as brand ambassador, signalling a high-profile bet on India’s fast-growing AI-led content space.
Kuku, a mobile-first storytelling platform, operates across formats with apps such as Kuku TV for micro-dramas, Kuku FM for audio content and Guru for learning-led entertainment. Founded in 2018, the company has scaled rapidly, crossing 350 million installs and building a catalogue of over 20,000 titles across multiple Indian languages.
Dhoni said his decision to invest and partner with the platform was driven by its distinct approach to storytelling and its strong growth trajectory. MS Dhoni said, “I chose to invest in Kuku, and also come on board as the ambassador for Kuku TV, because the platform really stood out to me. It has built a differentiated entertainment experience for audiences across India, spanning multiple languages and formats. The growth has been impressive, and I connect strongly with the founders, who come from small towns like mine and have built something of this scale. I believe in their vision of building an AI-driven storytelling platform from Bharat, for Bharat, and for the world.”
Founded by Lal Chand Bisu, Vinod Kumar Meena and Vikas Goyal, the platform positions itself at the intersection of technology and storytelling, using AI to create and distribute bite-sized content tailored to mobile audiences.
Sharing his perspective, Kuku co-founder and CEO Lal Chand Bisu said, “MS Dhoni is known for backing bold decisions that others might hesitate to take. At Kuku, we are also taking bold bets. That spirit of unconventional thinking resonates deeply with us.”
Adding to this, Kuku co-founder and COO Vinod Kumar Meena said, “Our beloved Thala is one of the rare personalities with truly nationwide appeal. As we build Kuku for all of India, that connection makes him a natural fit for us.”
Further, Kuku co-founder and CTO Vikas Goyal said, “MSD has a unique understanding of people. As we build for both creators and consumers, that perspective will be incredibly valuable, especially as we continue strengthening our AI-driven storytelling stack.”
Backing the momentum, Panthera Peak Capital managing director Nikhil Bhandarkar said, “Kuku’s vision, execution, and clarity of thought are exceptional, qualities that closely mirror MS Dhoni’s approach. We are excited to partner with the team as they build Kuku into a global entertainment platform.”
To mark the association, Kuku TV has rolled out the campaign Dhoni Watches Kuku TV, anchored by a brand film that plays on Dhoni’s instinctive decision-making. Built around short, engaging stories delivered in minutes, the campaign highlights the platform’s promise of quick, compelling entertainment.
With Dhoni stepping in as both investor and face of the brand, Kuku appears to be doubling down on its ambition to take AI-driven storytelling from India to a global audience, one short story at a time.
