iWorld
Airtel crosses 650 million customers to cement its place as world’s second largest telco
The Indian telecoms giant, now spanning 15 countries, is chasing the top spot with satellites, smartphones and mobile money
NEW DELHI: Numbers like these do not come around often. Bharti Airtel has crossed 650 million customers, making it the world’s second largest telecom operator by mobile customer base, according to GSMA Intelligence. Only one rival sits ahead of it. The gap, Airtel intends to close.
Gopal Vittal, executive vice chairman of Bharti Airtel, was characteristically measured. “Achieving the milestone of 650 million customers to be the second largest operator globally is a great responsibility for us to serve our customers better every day,” he said. “Every customer interaction is an opportunity to earn trust and deliver value.”
The scale of the operation is striking. In India, Airtel serves over 368 million mobile customers and was the first operator to launch 5G Plus services. It now reaches over 13 million homes with high-speed internet and a further 15 million households through its Digital TV offering. Its enterprise arm, Airtel Business, runs mission-critical infrastructure across cybersecurity, cloud, IoT and SD-WAN, underpinned by over 400,000 route kilometres of subsea fibre and a string of green data centres. The company has also announced a push into non-banking financial services, using its data insights to offer personalised credit products through the Airtel app.
Africa tells an equally ambitious story. Airtel Africa serves over 179 million customers across 14 countries, with Airtel Money, its mobile financial platform, counting over 52 million users. In a continent where traditional banking remains out of reach for millions, Airtel Money is not a product. It is infrastructure.
Beyond terrestrial networks, Airtel is reaching upward. Partnerships with Eutelsat OneWeb and SpaceX give it access to a constellation of low earth orbit satellites, pushing high-speed, low-latency broadband to remote maritime, aviation and rural areas that cables will never reach.
Airtel’s networks now cover over two billion people across 15 countries. The company that began as an Indian mobile operator has become something rather larger. At 650 million customers and climbing, it is not finished yet.
MUMBAI: If cricket were a binge-worthy series, this one just dropped its most explosive pilot yet. The opening weekend of the 2026 edition of the Indian Premier League has come out swinging, smashing records across both television and digital platforms and reaffirming the tournament’s unmatched pull in India’s sporting and media landscape.
Backed by two high-octane matches featuring 200-plus run chases, the tournament delivered a combined reach of over 515 million viewers across linear TV and digital platforms via JioStar’s broadcast ecosystem, including Star Sports and JioHotstar. More tellingly, engagement surged alongside reach, with total watch-time hitting 32.6 billion minutes, a sharp 26 per cent jump over the opening weekend of the previous season.
The numbers reveal a deeper shift in how India watches cricket. Connected TV (CTV) consumption rose by 30 per cent, while peak concurrency on digital platforms jumped 61 per cent, signalling a growing appetite for shared, big-screen streaming experiences. On traditional television, the momentum held strong, with TV ratings (TVR) climbing 24 per cent compared to earlier seasons’ opening matches.
A key driver of this spike has been the evolution of the viewing experience itself. This season introduced differentiated feeds, most notably a Hindi CTV broadcast featuring cricketing voices such as Ravichandran Ashwin, Suresh Raina, Harbhajan Singh, Virender Sehwag and Irfan Pathan. Blending expert analysis with a watch-along format, the feed has added a conversational, almost second-screen feel without requiring viewers to leave their screens.
According to JioStar CEO for Sports Ishan Chatterjee, at the opening weekend underscores not just scale but also the depth of engagement that live cricket continues to command. He noted that the combination of large-screen viewing and digital interactivity is creating a more immersive and personalised experience, while also delivering tangible outcomes for brand partners.
From the league’s perspective, the early numbers point to a tournament that continues to reinvent itself. Arun Singh Dhumal, Chairman of the IPL, said the strong start reflects how high-quality cricket paired with enhanced viewing formats is resonating with audiences nationwide, while Board of Control for Cricket in India secretary Devajit Saikia highlighted the “quality of engagement” as a key takeaway, not just the scale.
Commercially too, the opening weekend signals robust advertiser confidence. The broadcast is led by co-presenting sponsors including Google (Search AI Mode), Campa Energy, and Havells & Lloyd, alongside co-powered partners such as Birla Opus, Hero Motocorp and Amazon. A long tail of associate sponsors from OpenAI and Asian Paints to Flipkart and Amul further reflects the league’s unmatched ability to aggregate advertiser interest at scale.
Taken together, the opening weekend numbers are less a spike and more a statement. With 515 million viewers, 32.6 billion minutes of watch-time, and double-digit growth across formats, IPL 2026 has not just started strong, it has set the tone for a season that looks poised to push the boundaries of both sport and spectacle.
