iWorld
Aditi Rao features in a unique audiovisual ‘Let’s Dance’ for UnBlushed
MUMBAI: In an interesting experiment with audio and visual juxtaposition, talented actress Aditi Rao has not only revealed her heartfelt feelings on life but also shown a part of her talent that was hitherto little known.
Part of the celebrated UnBlushed Series by Culture Machine, the show shows Aditi’s philosophies and its purpose in an extraordinary video which is choreographed by Shampa Sonthalia and Bertwin D’souza. The video will have Aditi perform a powerful contemporary dance for the very first time.
The video begins with Aditi’s haze, walking into a decrepit location. She begins to prepare for her performance, as her accoutrements begin to come off – the rings, the jacket, and her bag. Her movements are slow, precise, and purposeful.
All through her preparation, there is a conversation which sounds more like a pod-cast echo of a past interview, where a voice asks her, “So, what would you like this video to be about?”.
Aditi begins her monologue in the interview which opens a window into her world, her philosophy of life, the five year old inside her, and the woman she is today, all this while surrealistically beautiful images are shown of Aditi dancing by herself and for herself. She continues by saying how we forget to live in and for the moment and ends the video with a strong statement that hits hard: “…Because I, like every woman, am my biggest celebration.”- a befitting message to celebrate International Women’s Day. An interview from the past, a dance for the present, with a purpose towards a future, all coalesce magically in this one video.
Talking about the video, Aditi said, “We tend to dwell over our regrets, mistakes, heart breaks and somewhere we forget to savour our present and the excitement of what lies ahead of us. We tend to play our bygone life, over and over in our heads, like a movie on loop, don’t we? I don’t ever want to be a victim, because I am my greatest strength and if at all there needs to be a message that goes out there, it should be to, ‘Celebrate yourself!’ I do it through dance… Find your celebration! That is what Culture Machine and I have tried to convey through this video for the #UnBlushedseries”.
The video ‘Let’s Dance’ has been supported by Spawake, a sea mineral based skincare brand for which Aditi Rao Hydari is an ambassador. The brand was launched in India by KOSÉ Corporation, one of the largest beauty and cosmetic
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
