Applications
Prime Focus Q3 PAT Rs 10.33 crore vs loss a year ago
BENGALURU: Indian visual effect and 3-D conversion company Prime Focus Limited has reported consolidated net profit of Rs 10.33 crore in the third quarter ended 31 December, 2013 against a loss of Rs 63.27 crore a year ago.
The consolidated net profit in the third quarter was, however, less than half of Rs 21.34 crore a quarter earlier. The company had a foreign exchange gain of Rs 20.37 crore (95.4 per cent of net profit) in the second quarter of 2013-14, against foreign exchange gain of Rs 3.80 crore in the third quarter.
In the nine months ended 31 December, 2013, Prime Focus reported exchange gain of Rs 38.23 crore, nearly four times Rs 9.76 crore gain a year ago. For 2012-13, the company had a foreign exchange gain of Rs 6.75 crore.
Let us look at the other Q3-2014 figures reported by Prime Focus
Prime Focus reported 18.3 per cent rise in Income from operations to Rs 213.68 crore in Q3-2014 from Rs 180.68 crore in the same quarter of FY 2013 and was 9 per cent more than the Rs 196.06 crore during Q2-2014. YTD, its Income from operations at Rs 598.20 crore was 5.8 per cent more than the Rs 565.27 crore of the nine month periods of last year. For FY 2013, Prime Focus had reported Income from operations of Rs 762.16 crore.
Total expenditure at Rs 194.09 crore for Q3-2014 was 11.5 per cent more than the Rs 180.81 crore for Q3-2013, and 8.2 per cent more than the Rs 179.42 crore for the immediate trailing quarter Q2-2014. YTD, Prime Focus reported Total expenditure of Rs 541.73 crore , which was 5.75 per cent more than the Rs 512.26 crore during the corresponding nine month period of FY 2013. The company reported Total expense of Rs 686.76 crore in FY 2013.
Personnel cost for Q3-2014 at Rs 89.38 crore was 14.6 per cent more than the Rs 78.02 crore for the corresponding quarter of last year (Q3-2013) and 11.9 per cent more than the Rs 79.85 crore for Q2-2014.
The company paid Rs 15.61 crore towards technician fee for Q3-2014, 7.4 per cent more than the Rs 14.53 crore a year ago, and (1.8) per cent lower than the Rs 15.89 crore for Q2-2014.
Depreciation and amortisation cost for Q3-2014 at Rs 25.17 crore was 10.6 per cent higher than the Rs 22.75 crore y-o-y but (11.5) per cent lower than the Rs 28.44 crore for Q2-2014.
Other expenditure for Q4-2014 at Rs 63.80 crore was 8.7 per cent more than the Rs 58.68 crore y-o-y and 15.5 per cent more than the Rs 55.25 crore q-o-q.
Prime Focus paid Rs 16.28 crore towards finance costs for Q3-2014, 32.5 per cent more than the Rs 12.29 crore for Q3-2013 and 46.8 per cent more than the Rs 11.09 crore for the trailing quarter (Q2-2014).
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
