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MUMBAI: Star Plus and Colors have been slugging it out in the ratings race for the last couple of weeks. In the Hindi general entertainment channels (GEC) genre,...
MUMBAI: In a neck-to-neck tussle for the top slot amongst Hindi general entertainment channels (GECs), Star Plus has pipped Colors by just one GRP to reclaim...
MUMBAI: In a bid offer international clients an in-depth analysis of the Indian television market, BARC India has joined hands with Médiamétrie’s subsidiary company Eurodata TV Worldwide...
MUMBAI: Turner Broadcasting has inked an agreement with Rentrak around its Advanced Demographics that will power data for select advertisers around Turner’s suite of advanced advertising...
MUMBAI: Rentrak has acquired SponsorHub, the Big Data platform for the sports and entertainment industry, offering proprietary social media measurement for sports, political and advertising brands....
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