The ongoing TATA IPL has witnessed a significant shift in consumer behaviour, with Connected TVs (CTV) eating into HD TV viewership in a big way. Data...
Mumbai: A spontaneous adventure begins. Shenaz Treasury, one of India’s travel influencers, shall explore her way through Karnataka, with special focus on state capital Bangalore, on...
Mumbai: The realm of regional entertainment has been making waves, attracting viewers from across borders and languages. Recognising this trend, Promax India recently hosted the third...
Mumbai: The Indian Premier League (IPL) 2023 has been consistently witnessing a sharp drop in the number of advertisers on television. According to the latest BARC...
Mumbai : Broadcast Audience Research Council (Barc) India has released currency data for week 15, i.e. eight April to 14 April 2023. As per data for...