MUMBAI: BARC India’s Think session on ‘Role of Big Data in Driving Ad Effectiveness’, at the just concluded Zee MELT, delved into the need for Big...
MUMBAI: The standout of week 33 was the fall in ratings for all the major pay TV Hindi general entertainment channels, according to Broadcast Audience Research...
MUMBAI: The standout of week 33 was the fall in ratings for all the major pay TV Hindi general entertainment channels, according to Broadcast Audience Research...
MUMBAI: With a marked increase of 2 per cent, the music genre emerged as the top gainer in Chrome’s Opportunity to See (OTS) analysis for the...
MUMBAI: With a marked increase of 2 per cent, the music genre emerged as the top gainer in Chrome’s Opportunity to See (OTS) analysis for the...