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MUMBAI: Eight years ago India’s viewership monitoring agency Broadcast Audience Research Council (BARC) was born. Its conception was the result of an unhappy industry and several...
MUMBAI: Media planners and buyers and marketers have repeatedly expressed their desire to have a way of tracking how much video is being watched, on TV,...
MUMBAI: Tables will turn as the most challenging year will now be challenged. Bogged down by the lockdown, shackled in chains of monotony and boredom, 2020...
MUMBAI: Star Plus has continued to dominate on pay platform and urban market(Saturday, 12 September 2020 to Friday 18 September 2020) of Broadcast Audience Research Council...
NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 12 September to...
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