Mumbai: Currently valued at around $27 bn, India’s media and entertainment industry is all set to grow at 10-12 per cent CAGR to become a $55-70Bn...
Mumbai: Sun TV maintained its hold over the top spot in week 50 (11 December to 17 December), according to recently released Broadcast Audience Research Council (Barc)...
Mumbai: Over 200 categories saw a surge in TV ad volume this November, compared to pre-pandemic levels, according to the data shared by Tam Media Research....
Mumbai: Expanding its presence in the digital video space, TV Today Network has launched the TAK news app on the Google Play Store on Android and...
Mumbai: Nielsen has revealed the first iteration of Nielsen One – its single cross-platform measurement solution. The newest advancement ‘Nielsen One Alpha’ deduplicated ad measurement will...