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After predictions of decline in the early 2020s, India’s broadcast industry is proving its enduring strength and adaptability
Nielsen Gauge shows cable surges 9 per cent, streaming holds 47 per cent share amid sports and drama boosts.
NEW YORK: Nielsen has finally realised what every television addict already knows: watching the big game alone is about as fun as a soggy biscuit. The...
Ahmedabad: India’s television audience is on track to touch nearly one billion viewers by 2029, cementing the medium’s role as a mass cultural and economic force...
MUMBAI: In a world where content is king and attention spans are currency, India’s media playbook is in desperate need of an update and Kantar just...
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