MUMBAI: Launched in June 2011, you could call it a niche-within-niche channel however Trace Sports, from the French media group Trace TV – a channel which...
MUMBAI: Earlier this year, NBA dived into the Indian sports market by introducing the first ever basketball championship called JAM for college students. Now it plans...
MUMBAI: Reinforcing its commitment to fitness in India, Reebok has announced the ‘Reebok Running Squad’. The initiative is aimed at training consumers for the Airtel Delhi...
MUMBAI: ESPN said on 3 October it will end the international versions of its X Games extreme sports competitions because it could not make money on...
MUMBAI: Looks like Star India is having the last laugh in an ongoing legal battle with mobile service operators and MVAS providers – Idea Cellular, Akuate...