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MUMBAI: Did Indian TV sports channels, streamers and brands miss out on a great branding and monetisation opportunity last week during India’s monumental victory at the...
Mumbai: The International Cricket Council (ICC) has announced the official event song for the ICC Women’s T20 World Cup 2024, titled ‘Whatever It Takes.’ The soundtrack...
Mumbai: South United Football Club (SUFC) partners with Sprentzo, a sports equipment rental platform, to open an on-site PUMA store at SUFC’s Ulsoor facility in Bengaluru....
Mumbai: In the run-up to the ICC Women’s World Cup 2024, Disney Star has launched the #She4HerGlory campaign, a unique initiative designed to empower and celebrate...
Mumbai: Sony Sports Network has set new benchmarks in the Indian sports broadcasting landscape, showcasing the immense growth of football viewership across diverse demographics. The growing...
