NEW DELHI/MUMBAI: It is all about money, honey! Forget patriotism and all that blah blah. And since it has all boiled down to hard economics, a...
MUMBAI: The film smashed all before it last year and was one of the stellar achievements for Subhash Chandra’s Zee Group in 2001. And the airing...
MUMBAI: AXN’s action plan to maintain and increase channel share is simple. Build up viewer loyalty by exposing viewers to fresh and invigorating programming genres that...
MUMBAI: For those looking for an overview of complex marketing-advertising situations, here is a book that looks to address that need. FCB-Ulka Brand Building Advertising –...
MUMBAI: With the anniversary of the most significant news event of last year nearly upon us, BBC World Service will launch a four-part series exploring international...