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MUMBAI: The government today issued a notification modifying the manner in which conditional access would be rolled out across the four metros. It outlines how zone-wise...
Ratings don‘t answer all issues facing planners and broadcasters alike, qualitative data is what is needed.Psychographics are becoming more important than ever before and insights into...
MUMBAI: Marketing concessionaire Omega Mass Media has launched a daily Tamil soap called Maithili on Doordarshan Chennai. The family drama tackling socially relevant issues will be...
MUMBAI: In an interview to indiantelevision.com last month UTV group CEO Ronnie Screwvala had stated that his company was looking to increase its exposure on the...
MUMBAI: “Banning of ads on pay channels will force several pay channels who have high ad revenues to go free-to-air (FTA), which will be in the...
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