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Mumbai: India’s largest content distribution platform Tata Play, has announced Addressable Ads for linear television. Addressable TV advertising technology enables advertisers to selectively segment TV audiences...
Mumbai: A decade ago, Indian television was dominated by soap operas and family dramas. The limited choice and often repetitive content left viewers wanting more. This...
Mumbai: The NDTV network has announced the launch of the new NDTV Profit (TV channel + digital platforms) with a bang last Friday. Ahigh-impact campaign titled:...
Mumbai: In a significant move towards understanding the pulse of the Kerala voters, Manorama News has associated with Voter’s Mood Research (VMR) for an extensive opinion...
Mumbai: In its inaugural week, ZEE Biskope quickly became the dominant force in the market, elevating the presentation of a movie channel in the Bhojiwood genre...
