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star India is aggressively building a wide portfolio of English entertainment channels. Its aim: to capture specific needs of different viewers. Backed by a rise...
Sony Pictures Television is on a major expansion course in Asia. It has widened its portfolio with the launch of a new channel, ONE. AXN HD...
It has not been an easy year for Star‘s English channels. In a nine-player nine scenario, Star Movies, however, has weathered the storm and held on to...
These are challenging times for pan Asian broadcasters. The economic downturn has meant that ad revenue targets will not be easy to meet. And for the...
Getting in new audiences without losing the core identity. This is one of the main challenges facing the English general entertainment genre as the Indian television...
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