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Advertisers scramble for limited inventory as viewership surges
Chef Sanjeev Kapoor joins judges for emotional MasterChef finale
Brands cash in on chaos as fans, memes & celebs fuel post-match buzz after India's 7-run thriller.
Telecom brand secures jersey branding and fan activations for next three years.
Broadcaster secures nearly half of top 10 spots as fiction strategy pays off
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