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The battleground this year will be in the regional space. Mainline broadcasters like Zee Telefilms, Star India and MTV have designs to spread south, the most...
As the curtains fall down on 2004, the all important figures are also out — that of the Top 10 categories of advertisers on television and...
As the curtains fall down on 2004, the all important figures are also out — that of the Top 10 categories of advertisers on television and...
The year certainly belonged to the sindoor-n-saga joint family opiates (four years and counting); but it also saw the competition hotting up and general entertainment channels...
Show me the money. That was what ad sales execs in television networks managed quite well, thank you in 2004. It was a year that witnessed...
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