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India lives in its villages… Does it, anymore? Let’s look at the statistics… A recent Ernst & Young study indicates that 58 per cent of advertisers...
Kids channels ran the extra mile in 2009, expanding the genre by 7.9 per cent as they localised and became more interactive with their target group...
The year 2009 has been a dynamic one for the Indian cable industry. Several developments and key decisions that took place hint towards a very promising...
Good Morning and a Happy News Year. I am happy to report The News from the front lines of the news battleground. Returning after a sabbatical,...
In view of the global economic meltdown and its imminent impact on the advertising, 2009 was bound to be a challenging and tumultuous year. But, even...
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