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The Mayans got it wrong and thankfully so! As we bid adieu to the Year of the Dragon, India has already added approx. 30 million children...
Grappling with an under-indexed ad market and audience fragmentation due to entry of new players, kids TV broadcasters found hope in cable TV digitisation towards the...
The year 2012 saw increased focus on localisation in the infotainment and lifestyle genre to attract more viewers – both in terms of local content...
The Indian television industry is poised for a dramatic transformation. 2012 saw significant changes in almost every aspect–increase in channel offerings, high-decibel launches, variety in content,...
The scene isn‘t scary yet for the bigger agencies. But 2011 is touted as the year when younger Indian creative agencies made their presence more...
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