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MUMBAI: Long gone are the times when advertising and marketing industry in India was a small-scale business with just a few creative heads scratching their brains...
TV18 seized operational control of Viacom18 India’s richest man Mukesh Ambani’s RIL rode the telecom, media and technology convergence wave better than most. The billionaire kick-started...
MUMBAI: Content and brands have coherently managed to revolutionise how the audience consumes daily content across all platforms. Engaging trends have been discovered in recent years...
MUMBAI: Events are an effective and economical way for companies to interact directly with their target audience. It is the interactive and personal nature of this...
MUMBAI: It was a good year for English entertainment and movies channels. 2018 saw some big Hollywood premieres even as channels went the route of content...
