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NEW DELHI: Tom Goodwin is not happy with the way marketers have abused the word ‘digital.’ In fact, he doesn’t want the word to be used...
NEW DELHI: There was a growth of forty per cent in advertising in the United Kingdom in fifiteen years from the turn of the millennium, but...
NEW DELHI: There was a growth of forty per cent in advertising in the United Kingdom in fifiteen years from the turn of the millennium, but...
NEW DELHI: Who is afraid of the yardstick, and an authentic one? The digital media has been a victim of many a misnomers. “Easily measurable” media,...
NEW DELHI: Who is afraid of the yardstick, and an authentic one? The digital media has been a victim of many a misnomers. “Easily measurable” media,...
