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MUMBAI: GroupM Global president Dominic Proctor believes that the Indian media & entertainment industry should move away from the fragile ecosystem where Bollywood, cricket and a...
MUMBAI: With broadcasters upping investments on content and marketing, monetisation from multiple streams becomes crucial in a digitised market. Multi Screen Media President Ad Sales Rohit...
MUMBAI: Content providers have a wide array of opportunities to tap revenues from as multiple screens emerge and compete, particularly in the advanced markets. "Revenues are...
MUMBAI: App monetisation remains a challenge in India, experts at Ficci Frames 2013 said here today, while outlining factors that could trigger growth in the sector....
MUMBAI: The multi system operators (MSOs) might have successfully installed set top boxes (STBs) in majority of homes in phase 1 of digitisation but the government...
