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MUMBAI: Content aggregators, ad agencies and advertisers should jointly work out 360 degrees multimedia consumer interactions to provide positive experiences and move away from intrusion to...
MUMBAI: The session ‘Multiple Revenue streams for entertainment industry: Out of the ‘box’ thinking’ had some innovative and bold suggestions coming from Neeraj Roy who co-ordinated...
MUMBAI: The panelists at the session on “Films sans frontiers” at Ficci FRAMES 2003 were clear that Indians must make crossover films that had clear, national...
MUMBAI: Content aggregators including TV channels have failed to convert products to long-lasting brands. There is lack of consistency and an inherent failure in marketing good...
MUMBAI: “The potential is there as an alternate platform. But to drive DTH forward the government should rethink its stand on cross media ownership restrictions as...
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