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The name identity of a business will now be the only measure on how a name works in a micro-multi-national-formation in a maze of countries and...
Whenever there is a slowdown and results in belt-tightening by companies, one of the direct casualties is the duration or length of the television commercial (TVC)....
As e-commerce matures, it opens a great door for smart marketing based on some fundamental laws of common sense, which should address bringing out honest and...
Corporations, which have heavily relied on graphic design, logos and too many colorful themes while ignoring the real names, are facing some new challenges. As the...
Conventional, customary, commonplace… Certainly NOT words in the almanac of marketers who are looking to break away from the clutter as they strive to connect to...
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