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Some would say that this particular brand was the turning point for the Sony channel and others would look at it as television’s biggest contradiction. The...
The dilution of a business name by so many similar names points to the demise of the power of once-unique names. They have become a big...
Pay a high price to acquire a blockbuster movie, back it with heavy marketing, and hope the advertising money will follow. That is what Zee Cinema...
“Is it going to rain today? Let me check the news.” How many of us in India say that? Not too many, is the guess. But...
In today’s e-commerce age, where everyone is forced to type and to remember names with absolutely correct spellings, companies with big branding campaigns only hurt themselves...
