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In theory, the idea was good. In reality, the dividend yielded leaves much to be desired. Unlike the serials that it re-runs, free to air Star...
Move over telecom, print is here! Wondering what the connection is? Here’s what… By far the largest advertiser on the outdoor medium – telecom – is...
On 17 May, a Tuesday, even as the new information and broadcasting ministry secretary SK Arora, after taking over from his predecessor Navin Chawla, was telling...
It was in November 2001 that Mindshare was christened, calling itelf the ‘House of Media’. In its second year, Mindshare figured that to up the game...
It‘s that time of year. When sports lovers of the non-cricketing variety (an extreme minority in a country that seems to swear by only one sport)...
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