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If the agency has great volume of business, it can give clients the lowest rates, If the agency is strong in research, it will bring insightful...
Group M Central Trading Group National Director Lakshmi Narasimhan is the most powerful buyer in the Indian media space. Known as a tough negotiator, Narasimhan reveals...
Every hour round the clock and every single day of the year, a major corporation is forced to change its name for several reasons, such as...
Why should Internet break and how ridiculous is this issue? Imagine if a few printers around the globe got together and jointly decided to replace all...
Here are ten clues that your entire branding campaign has gone overboard. Get the lifeboats ready! One: There is a specially built underground tunnel between your...
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