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The smell of armpits, dirty laundry, and soiled diapers are all now highly sought-after scents, as companies, pursuing smelly-branding have all lined up, excited for having...
As long as the flow of information shifts from the old model of “from one to many” to “from many to one,” the current TV and...
The date: 2 July 2004. At media agency Lodestar’s Mumbai office, the mood is jubilant. President Shashi Sinha, vice-president Nandini Dias, and general manager Arpita Menon...
Does Mindshare share as much goodwill amongst the media owners as it does amongst its clients? Daily News & Analysis (DNA) sales & marketing head Suresh...
It’s been on the cards for a while now. The media arm of the Omnicom group, Optimum Media Direction (OMD) setting up shop in India. Known...
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