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With national news broadcasters feeling the need to expand into regional markets, it is the Marathi space that is grabbing their attention.Joining Zee 24-Taas and Star...
For the English general entertainment genre, 2007 was the year when they looked at increasing variety in their offerings and breaking out of a mould. The...
Big Brother will soon not just be watching but acting, and news broadcasters will have nowhere to hide because they will not have much of a...
A new volley of Hindi movie channels are expected to hit the market soon. With UTV, Reliance and NDTV readying for launch, the movie acquisition landscape...
Testimonials by celebrities “are below average in their ability to change brand preference. Viewers guess the celebrity has been bought, and they are right…. Viewers have...
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