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Developing a new television audience rating system is a long, arduous and costly process. It has required as a prerequisite that the three major stakeholders –...
Yesterday, BARC took a decisive step forward. Punit Goenka in his role as Chairman, BARC announced the issuance of a Request for Information or RFI from...
It’s the festival of lights. And for many the festival of noise courtesy exploding fireworks. In the hope of reducing the number of those belonging to...
After a flood of four channel launches in 2004, the kids genre has swung into big action with three new appearances last year and the announcement...
The decade seems to have whizzed by. It almost seems like yesterday when the country‘s first television crorepati took home his Rs 1 crore cheque for...
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