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LUCKNOW: Emotions before economics. Sounds good in advertisements, but don’t be mistaken that the Subrata Roy-promoted Sahara India group (current assets: over Rs. 320 billion) has...
It’s a young woman’s world. That truism applies quite firmly on television today and has resulted in a sense of disillusionment amongst the older breed of...
MUMBAI: Even as Zee English gets increasingly aggressive in its programming strategies, Star World is revving up in its own way with a new India-centric show....
Professional marketing in the business of entertainment is the need of the hour! That was the core theme at the Ad Club’s one-day seminar on ‘value...
MUMBAI: The Advertising Club Bombay’s Value Creation seminar on marketing entertainment and their growing inter-dependence gave glimpses of the future of film production in India and...
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