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At a glittering function held on 22 August 2003 in Mumbai’s Taj Land’s End Hotel, Prasoon Joshi of McCann Erickson India walked away with the Grand...
Tent-pole programming — where one or two blockbuster shows are used to hook the viewers and ensure that they stay loyal to the channel just for...
The Advertising Council of India (ACI), apex body of advertising, media and allied associations in India, held its road show for the biennial Asian Advertising Congress...
You must have seen the Bajaj Caliber 115 TV commercial and must have heard children (and even young-at-heart adults) mouthing the catchy word “Hoodibabaa” quite often!...
NDTV’s Jai Jawan with Aamir Khan has definitely created some interest in the media. So has Zee TV‘s Independence Day special film The Hero (Its Thursday...
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