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Star Plus has always been known for marketing innovations. Recently, it agreed to get involved in a contest – sponsored by Samsung India – during its...
Conditional access system (CAS), new uplinking norms for the TV news channels, KU-band direct-to-home (DTH) television service finally on the horizon – it has been action...
Star World is counting on the science fiction genre to widen its audience base and maintain viewer loyalty. Dark Angel from the mind of Oscar winner...
Purchase of high-end products among elite consumers in Asia has shown an increasing trend, according to Synovate Pax – a survey conducted by global market research...
If the formula works, then indulge it. That seems to be Star India‘s motto regarding programming strategies for this quarter. And the name of the game...
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