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Media matters and how. Lintas Media Services has churned out a comprehensive media guide, which is an analysis of media spends and buys in the year...
Will I get fewer eyeballs for my advertising? Do I need to increase my budget to reach the same number of people through Television? Is my...
The Indian media and entertainment industry is expected to grow at 19 per cent compound annual growth rate to reach Rs 837.4 billion by 2010 from...
MUMBAI: A total of 694 million people, age 15+, used the internet worldwide from all locations in March 2006, representing 14 per cent of the world’s...
Among Hindi general entertainment channels (GEC), only Star Plus has been able to really improve its position in the regional television space over the years, according...
