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MU7MBAI: YouTube is turning beauty tutorials into storefronts. The video platform has added Nykaa and Purplle to its shopping affiliate programme, expanding creators’ ability to monetise...
MUMBAI: Ceuticoz is gearing up for a growth spurt. The medical-grade skincare brand has promoted Arvin Mondal to head of marketing, tasking him with building a...
MUMBAI: Nexus Select Malls is betting that guilt sells better than glitter. The mall operator has roped in Hindi cinema actor Ayushmann Khurrana for a Diwali...
MUMBAI: Steve Madden is rolling the dice on Hindi cinema’s next generation. The American footwear and accessories brand has named actress Shanaya Kapoor as its first-ever...
BENGALURU: Bengaluru’s gridlock has found a new purpose. Cars24, the used-car platform, has plastered its branding across thousands of Zomato delivery bags, turning food couriers into...
