Monster has announced a multi-platform relationship with MTV. The broadcast, online and grassroots marketing elements of the programme will feature MonsterTRAK, the career resource for college...
California based TDK Mediactive, a global publisher of interactive entertainment software, and Disney Interactive have announced a worldwide licensing agreement for two Disney properties coming to...
A 360° branding experience. That is the pitch that kids channel Cartoon Network is taking to advertisers. And judging by the revenue stats being offered, it...
Almost 11 months to the day after Sony Entertainment announced plans to launch Shubh Vivaah with Bollywood queen bee Madhuri Dixit as host, the mega matchmaking...
State-owned pubcaster Doordarshan is getting gung-ho about DD Metro under new director-general S.Y. Quraishi. The reason: out of the 35 prime time slots on DD Metro...